Chicken + Beer

Unofficial Campaign Concept

It all comes back to two things.

Chicken + Beer is an airport-exclusive restaurant chain owned by famed rapper Ludacris. Its advertising presence is limited, with a barren social media presence and little to no OOH efforts. It's tough to find a such blank slate, but I decided to take the educational route, crafting a campaign based on the memorable histories of both chicken and beer. 

The campaign features OOH airport displays, weekly "history lessons" on social media, and a YouTube video essay exploring the products' aforementioned histories. Its main tagline is "It all comes back to two things."

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