The Bear | Silver Addy 2024

Unofficial Promotional Campaign Concept

A dynamic and delicious campaign to build excitement around the upcoming season of The Bear on Hulu. This initiative combines the thrill of a popular streaming series with the savory delights of the gourmet food showcased on the show, creating an unforgettable experience for fans and food enthusiasts alike.

Problem | The highly anticipated season 3 of The Bear is premiering sometime in 2024.

Insight | The Bear is about food, family, an insatiable drive, and all the downsides that come with it all, centered in the great city of Chicago. We combined the leisure of public eating and an homage to Chicago.

The Bear is on the run.