Tide| NSAC 2024 - 1st Place Districts
Campaign submitted for AAF NSAC - not an official campaign
Problem | Cold water washing is the most efficient way to do laundry. We need to get 75% of laundry loads from consumers ages 18-34 to be done on cold by 2030.
Insight | Members of the target audience look for efficiency and cleanliness in germ removal. By focusing on the competitive advantages cold water washing offers, we can convince users to make the switch.
Put your worries in the spin cycle.
